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A fifteen year old in high school has developed a paper sensor that can detect pancreatic, ovarian and lung cancer in five minutes for as little as 3 cents.
Imagine what it will be like when 7 billion minds are connected.
Marchex, Inc. has released an in-depth study on mobile display advertising, finding that advertisers who spend on mobile banner ads to attract new customers receive an exceedingly poor return on investment.
According to the study:
• It can take an average of nearly 500,000 impressions to generate a quality phone call.
• Mobile display advertising is significantly overpriced.
• Clicks are not indicative of customer intent.
This means there can be high rates of accidental clicks on mobile display ads.
• Mobile display advertising performance varies wildly.
In one case, a campaign that got 1.4 million impressions did not result in one quality phone call.
Nominet has just announced a consultation to allow businesses who are or want to, get online with a new shorter domain the option of registering business.uk instead of business.co.uk.
The aim is to provide a new secure area for UK businsess, using registrant verification, a UK based rule for all registrants, malwear scanning of all sites in the zone and DNSSEC (Domain Name System Security Extensions).
Wholesale pricing to registrars is expected to be under £20, registrars will be free to set their own customer pricing.
DisplaySearch is reporting in the first quarter of 2012 approximately 27% of TVs shipped worldwide had internet connectivity. The highest shipments of smart TVs was to Japan where 46% of TVs had network connectivity, followed by Western Europe with 36% and closely behind China with 32%.
“Connected TV is largely driven by content,” said Paul Gray, Director of TV Electronics Research for NPD DisplaySearch. “Where there are compelling things to watch, the internet becomes a major source of entertainment. We are now seeing a second stage of evolution as internet video relocates from a PC screen onto the TV screen. In particular, Chinese consumers have found plenty to watch on the internet, so internet connectivity follows.”
The IAB has just released it’s 2011 Internet Advertising Revenues report. Ad revenues reached an all time high in 2011 of $31 billion, an increase of 22% on 2010 record breaking $26 billion.
- Fastest percentage growth was in the mobile sector up 149% from $0.6 billion in 2010 to $1.6 billion in 2011
- Digital video advertising was up 29% to $1.8 billion from $1.4 billion in 2010
- Revenues from search were up almost 27% to $14.8 billion from $11.7 billion in 2010
- Display advertising was up 15% to $11.1 billion from $9.6 billion in 2010
Full report can be downloaded here (.pdf)
The Boston Consulting Group has produced a report looking at how the Internet is growing.
- By 2016, there will be 3 billion Internet users globally—almost half the world’s population.
- The Internet economy will reach $4.2 trillion in the G-20 economies.
- If it were a national economy, the Internet economy would rank 5th in the world. (behind only the U.S., China, Japan, and India)
- It already amounted to 4.1 percent of GDP, or $2.3 trillion, in 2010
- The Internet is contributing up to 8 percent of GDP in some economies, powering growth, and creating jobs.
- The scale and pace of change is still accelerating
- Developing G-20 countries already have 800 million Internet users, more than all the developed G-20 countries combined.
- Social networks reach about 80 percent of users in developed and developing economies alike.
- Mobile devices i.e. smartphones and tablets, will account for four out of five broadband connections by 2016.
BT Openreach is looking for around 1000 buildings to take part in a pilot scheme to deliver the company’s fastest available broadband speeds to apartments within their building.
Participants will gain access to Openreach’s Fibre to the Premises (FTTP) technology which delivers super-fast broadband speeds. End users will initially have access to downstream speeds of up to 100Mb/s but these will rise to give users the option of up to 300Mb/s in the spring of this year (2012), the fastest commercially available download and upload speeds in the UK for residential connections.
More details can be found in the BT press release.
Interactive Advertising Bureau and Pricewaterhouse Coopers are reporting Internet ad revenues rose 23.2 percent—to a record $14.9 billion in the first half of 2011. The rate of growth more than doubled year on year, as 2010′s first-half year ad revenues of $12.1 billion had represented an 11.3 percent increase over 2009.
The IAB report shows the incredible growth in internet advertising since 1996 together with a table which breaks out where the 2011 ad spend is concentrated.
Internet Ad spend since 1996
HY 11 … $14,941,000,000
HY 10 … $12,127,000,000
HY 09 … $10,900,000,000
HY 08 … $11,510,000,000
HY 07 … $9,993,000,000
HY 06 … $7,909,000,000
HY 05 … $5,787,000,000
HY 04 … $4,599,000,000
HY 03 … $3,292,000,000
HY 02 … $2,978,000,000
HY 01 … $3,720,000,000
HY 00 … $4,013,000,000
HY 99 … $1,627,000,000
HY 98 … $774,000,000
HY 97 … $344,000,000
HY 96 … $82,000,000
2011 Internet Ad spend by category
Banner ads 23%
Digital Video 6%
Rich Media 5%
Referrals/ Lead Generation 5%
The UK Government’s Office for National Statistics has just released their Internet Access – Households and Individuals, 2011 report (.pdf)
77 per cent of households now have Internet access
45 per cent of Internet users used a mobile phone to connect to the Internet
6 million people accessed the Internet over their mobile phone for the first time in the last year
The use of wireless hotspots almost doubled in the last 12 months to 4.9 million users
Google has announced a partnership with the British Library to digitise 250,000 out of copyright books dating from 1700 – 1780 from the Library’s collection.
Once digitised, these unique books will be available for full text search, download and reading through Google Books, as well as being searchable through the Library’s website and stored in perpetuity within the Library’s digital archive. It is also planned to make the works available via Europeana, the European Digital Library.
Researchers, students and other users of the Library will be able to view historical items from anywhere in the world as well as copy, share and manipulate text for non-commercial purposes.
Recently, the Library announced a partnership with brightsolid to digitise up to 40 million pages of its newspaper collections and previously the Library partnered with Microsoft to digitise 65,000 19th century books, some of which are now available as an App on Apple’s iPad.