Marchex, Inc. has released an in-depth study on mobile display advertising, finding that advertisers who spend on mobile banner ads to attract new customers receive an exceedingly poor return on investment.

According to the study:

•  It can take an average of nearly 500,000 impressions to generate a quality phone call.

•  Mobile display advertising is significantly overpriced.

•  Clicks are not indicative of customer intent.
This means there can be high rates of accidental clicks on mobile display ads.

•   Mobile display advertising performance varies wildly.
In one case, a campaign that got 1.4 million impressions did not result in one quality phone call.

Nominet has just announced a consultation to allow businesses who are or want to, get online with a new shorter domain the option of registering instead of

The aim is to provide a new secure area for UK businsess, using registrant verification, a UK based rule for all registrants, malwear scanning of all sites in the zone and DNSSEC (Domain Name System Security Extensions).

Wholesale pricing to registrars is expected to be under £20, registrars will be free to set their own customer pricing.

Comments on the consulation document for the new .uk domain space should be emailed to before the 7th January, 2013.

DisplaySearch is reporting in the first quarter of 2012 approximately 27% of TVs shipped worldwide had internet connectivity. The highest shipments of smart TVs was to Japan where 46% of TVs had network connectivity, followed by Western Europe with 36% and closely behind China with 32%.

“Connected TV is largely driven by content,” said Paul Gray, Director of TV Electronics Research for NPD DisplaySearch. “Where there are compelling things to watch, the internet becomes a major source of entertainment. We are now seeing a second stage of evolution as internet video relocates from a PC screen onto the TV screen. In particular, Chinese consumers have found plenty to watch on the internet, so internet connectivity follows.”

The report can be found here and the news release here recently launched a broker tool to allow brokers to participate in Escrowed transactions. The process overview can be found here at

The IAB has just released it’s 2011 Internet Advertising Revenues report. Ad revenues reached an all time high in 2011 of $31 billion,  an increase of 22% on 2010 record breaking $26 billion.

  • Fastest percentage growth was in the mobile sector up 149% from $0.6 billion in 2010 to $1.6 billion in 2011
  • Digital video advertising was up 29% to $1.8 billion from $1.4 billion in 2010
  • Revenues from search were up almost 27% to $14.8 billion from $11.7 billion in 2010
  • Display advertising was up 15% to $11.1 billion from $9.6 billion in 2010

Full report can be downloaded here (.pdf)

The Boston Consulting Group has produced a report looking at how the Internet is growing.

  1. By 2016, there will be 3 billion Internet users globally—almost half the world’s population.
  2. The Internet economy will reach $4.2 trillion in the G-20 economies.
  3. If it were a national economy, the Internet economy would rank 5th in the world. (behind only the U.S., China, Japan, and India)
  4. It already amounted to 4.1 percent of GDP, or $2.3 trillion, in 2010
  5. The Internet is contributing up to 8 percent of GDP in some economies, powering growth, and creating jobs.
  6. The scale and pace of change is still accelerating
  7. Developing G-20 countries already have 800 million Internet users, more than all the developed G-20 countries combined.
  8. Social networks reach about 80 percent of users in developed and developing economies alike.
  9. Mobile devices i.e. smartphones and tablets, will account for four out of five broadband connections by 2016., Inc., today announced the launch of a new consumer information portal The website features blogs, reviews and buying guides, all to help consumers make informed decisions about products before purchasing. Along with consumer goods, contains in-depth information on cars, travel, insurance and business products.


Press release here

BT Openreach is looking for around 1000 buildings to take part in a pilot scheme to deliver the company’s fastest available broadband speeds to apartments within their building.

Participants will gain access to Openreach’s Fibre to the Premises (FTTP) technology which delivers super-fast broadband speeds. End users will initially have access to downstream speeds of up to 100Mb/s but these will rise to give users the option of up to 300Mb/s in the spring of this year (2012), the fastest commercially available download and upload speeds in the UK for residential connections.

Building owners can register their interest here and
users can register their interest here.

More details can be found in the BT press release.

There are some excellent sites in the final for the 2011 awards. For example one of the finalists in this years .info awards has a crazy video which has advertised throughout.

 The 10 finalists for the 2011 .Info awards have just been posted for public voting. (Voting open until next Tuesday (Dec, 13) (“Women and HIV”) (“Vienna)

Voting at
Press release can be found here

Afilias is holding its 5th annual INFO Awards program, where .INFO domain owners can submit their great site for the chance to be named the Best .INFO website of 2011!

Submission deadline November 24, 2011

A panel of experts with experience in the fields of website design and media will review submitted sites and determine a shortlist of the ten best .INFO websites, based on the following criteria:

• Presentation of content
• Functionality of the site
• Design
• Usability
• Originality


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