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2011 Internet ad revenues $31,000,000,000

April 30, 2012 in Internet | Leave a comment

The IAB has just released it’s 2011 Internet Advertising Revenues report. Ad revenues reached an all time high in 2011 of $31 billion,  an increase of 22% on 2010 record breaking $26 billion.

  • Fastest percentage growth was in the mobile sector up 149% from $0.6 billion in 2010 to $1.6 billion in 2011
     
  • Digital video advertising was up 29% to $1.8 billion from $1.4 billion in 2010
     
  • Revenues from search were up almost 27% to $14.8 billion from $11.7 billion in 2010
     
  • Display advertising was up 15% to $11.1 billion from $9.6 billion in 2010

Full report can be downloaded here (.pdf)

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