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The top 10 advertisers ranked by search advertising spend* Oct-Dec 2010 which represented a $3.4 billion market during the fourth quarter of 2010 in the U.S were
1 $51.0 million Amazon
2 $27.0 million AT&T
3 $26.0 million Capital One
4 $25.0 million Target Department Store
5 $23.0 million Expedia
6 $22.0 million Ebay
7 $19.0 million Progressive
8 $17.0 million Sprint
9 $16.5 million Geico
10 $16.2 million State Farm
* Paid search advertising estimates for Google U.S. activity
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GPM Group 