Category Archive

The BBC is reporting from May, EMI is to offer music downloads free from DRM (Digital Rights Management) . This is a major shift of policy and will allow users who are prepared to pay a premium the ability to play downloaded tracks on any player.

The London Times is reporting that Record companies agreed a deal with the UK’s commercial radio stations yesterday that will allow music clips in podcasts for the first time.”Stations such as Capital 95.8, Heart and Magic FM can include up to 30 seconds of music tracks from leading recording artists in podcasts, in a move that the industry hopes will create a new trend of music podcast downloads among listeners.

The BBC is reporting internet advertising in the UK during 2006 surged 41.2% to £2 billion to pass national newspaper advertising for the first time.

NEW YORK–(BUSINESS WIRE)–News Corporation and NBC Universal will launch the largest Internet video distribution network ever assembled with the most sought-after content from television and film…

The video-rich site will debut this summer with thousands of hours of full-length programming, movies and clips, representing premium content from at least a dozen networks and two major film studios.

AOL, MSN, MySpace and Yahoo! will be the new site’s initial distribution partners. Their users, who represent 96 percent of the monthly U.S. unique users on the Internet, will have unlimited access to the site’s vast library of content.

This media alliance will offer consumers free long- and short-form video and create a compelling platform for advertisers, targeting the rapidly growing audience of online video consumers.

Charter advertisers include Cadbury Schweppes, Cisco, Esurance, Intel and General Motors.

Full press release here 

The Nokia Ad Service is launching this week in Europe and will be available globally in the second half of 2007.

The Nokia Ad service

“As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands,” said Tom Henriksson, Director of Nokia Ad Service at Nokia Emerging Business Unit. “We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties.”

Nokia Advertising Connector

“With Nokia Advertising Connector we are partnering with newspaper publishers, other traditional media companies, aggregators, platform companies, operators and internet companies to help them serve their current advertisers by offering easy access to a mobile audience” says Matthew Snyder, Head of Business Development, Nokia Multimedia, Advertising Business Program. “We have an aggregator interface for plugging partners’ platforms into the Connector – Nokia being in the role of platform service provider. Think of the Connector as a one-stop delivery point with intelligence”.

Google Maps has teamed up with BMW to allow their customers in Germany to send business listings found on Google Maps Deutschland directly to cars enabled with the BMW Assist service.