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From next month, Google will no longer take adverts from companies which sell essays and dissertations – and the internet company has written to advertisers to tell them about the policy.
BBC has more here.
The London Times has an interesting article on Omid Kordestani Google’s 12th employee.
Yahoo! has just announced an agreement to acquire Right media, Largest Emerging Online Advertising Exchange for approximately $680 million
“The acquisition of Right Media will further Yahoo!’s goal to create the industry’s most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising,” said Terry Semel, chairman and CEO of Yahoo!.
The Right Media Exchange is the industry’s largest emerging online advertising exchange, and as publishers increasingly turn to exchanges to monetize their ad inventory, this acquisition will help Yahoo! establish a leading position in this large, attractive and fast growing segment of the online ad market.
Google Web History allows you to
“View and manage your web activity
Get the search results most relevant to you
Follow interesting trends in your web activity”
Google Blog has more details
Now you can specify the location of your sitemaps within your robot.txt file and Ask, Google, Microsoft & Yahoo will all locate your sitemaps file. Ask has details here.
Specifications here www.sitemaps.org
Ars technica has taken a look at a recently awarded Xerox Patent
“Companies may eventually be able to tell who we are, demographically, based on our Internet usage patterns alone. Xerox has come up with a method by which they can analyze a series of visited web pages in order to determine (at least) a user’s gender and age based off of a cache of test cases, as outlined in a recently-awarded patent entitled
“User Profile Classification By Web Usage Analysis.”
Abstract
Demographic information of an Internet user is predicted based on an analysis of accessed web pages. Web pages accessed by the Internet user are detected and mapped to a user path vector which is converted to a normalized weighted user path vector. A centroid vector identifies web page access patterns of users with a shared user profile attribute. The user profile attribute is assigned to the Internet user based on a comparison of the vectors. Bias values are also assigned to a set of web pages and a user profile attribute can be predicted for an Internet user based on the bias values of web pages accessed by the user. User attributes can also be predicted based on the results of an expectation maximization process. Demographic information can be predicted based on the combined results of a vector comparison, bias determination, or expectation maximization process.
On Monday AOL will produce their customised “white label” version of Adwords using Google technology.
Dariusz Paczuski, vice president of search products at AOL said “With the introduction of Search Marketplace, we’re bringing a full suite of solutions to our advertisers to help them maximize and manage campaigns across the AOL network,” including banner ads, search ads and other cost-per-click advertising.
The Washington Post has more details here.
Google has jsut announced an early trial of TV ads.
From the press release…
“With Google TV ads, the entire process is automated – from planning the campaign to uploading and serving the ad to reporting on its effectiveness. Like our AdWords advertising program, Google TV ads are bought using an auction model…
“Advertisers can target by demographic, daypart and channel and pay only for actual impressions delivered. Pricing is on a CPM basis.
“Because the entire process is automated and online, advertisers can plan their TV ad campaigns efficiently all year long.
Reuters is reporting Microsoft is to buy privately held Tellme Networks Inc., a speech technology company, to bolster its communications push and enhance searches over mobile phones.
Terms were not disclosed but undisclosed sources valued the Tellme at over $800m
“Mobile search is going to be a huge market,” said Morningstar analyst Toan Tran. “Search on mobile phones is still up for grabs and Microsoft is a big believer in voice being an interface for mobile phones.”
GPM Group 