GPM Group

The Nokia Ad Service is launching this week in Europe and will be available globally in the second half of 2007.

The Nokia Ad service

“As advertisers struggle to reach personalized targeting with traditional media such as print and TV, mobile advertising is becoming an increasingly attractive channel for brands,” said Tom Henriksson, Director of Nokia Ad Service at Nokia Emerging Business Unit. “We have completed a number of pilot campaigns with advertisers and mobile publishers for testing the Nokia ad serving technology and consumer experience. The feedback has been very positive from all parties.”

Nokia Advertising Connector

“With Nokia Advertising Connector we are partnering with newspaper publishers, other traditional media companies, aggregators, platform companies, operators and internet companies to help them serve their current advertisers by offering easy access to a mobile audience” says Matthew Snyder, Head of Business Development, Nokia Multimedia, Advertising Business Program. “We have an aggregator interface for plugging partners’ platforms into the Connector – Nokia being in the role of platform service provider. Think of the Connector as a one-stop delivery point with intelligence”.

Google Maps has teamed up with BMW to allow their customers in Germany to send business listings found on Google Maps Deutschland directly to cars enabled with the BMW Assist service.

The Times of London is reporting “Google will launch an assault on one of Microsoft’s biggest earners today when it unveils its first suite of paid-for office tools.

“For $50 (£26) a year per user, Google Apps Premier Edition will offer corporate customers a bundle of web-based applications including e-mail, a word processor and a spreadsheet. It will compete with Microsoft’s Office, which includes the software stalwarts Word and Excel.

Google Docs & Spreadsheets        Google Apps

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