Internet display ad spending in the US jumped 17% in the first quarter while total ad spending fell. reports “Online advertising is once again the brightest spot in an otherwise moribund advertising market, according to first-quarter figures reported by two prominent media research firms.

“TNS Media Intelligence said Tuesday that spending on online display advertising – which does not include search – jumped 16.7 percent in the first quarter from a year ago to $2.7 billion. By way of comparison, overall ad spending fell 0.7 percent.