Set to be 50% higher than last year Deloitte’s report expects the increased online spending to continue into 2008.
“The Internet is now a genuine shopping destination, sixty one percent of households in Great Britain have access to the internet from home in 2007, over half the UK population have shopped online in the last year and the number of consumers doing most of their Christmas gift shopping is set to double this year.”
“The internet is this year’s rising star, doubling its share of consumers to 14% from 2006. Verdict research (2007) reports that 31 million people in the UK now shop on the internet and our research indicates that 7 million of them will be doing most of their shopping online.”
From the Delloitte Christmas Retail Survey 2007 (.pdf)