“Internet advertising will also come close to overtaking television advertising in 2008, emphasising how fast the new medium has become a mainstream means of promotion. This year internet spending is predicted to hit £3.4 billion, up from £2.6 billion in 2007, on GroupM’s estimates.

More details in the London Times.

The UK is not the only country in 2008 where Internet advertising is expected to exceed television advertising for the first time, Sweeden and Denmark will probably pass this landmark slightly before the UK, earlier in 2008.