The top 10 advertisers ranked by search advertising spend* Oct-Dec 2010 which represented a $3.4 billion market during the fourth quarter of 2010 in the U.S were

  1    $51.0 million    Amazon
  2    $27.0 million    AT&T
  3    $26.0 million    Capital One
  4    $25.0 million    Target Department Store
  5    $23.0 million    Expedia
  6    $22.0 million    Ebay
  7    $19.0 million    Progressive
  8    $17.0 million    Sprint
  9    $16.5 million    Geico
 10   $16.2 million    State Farm

* Paid search advertising estimates for Google U.S.  activity

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