AuDA who manage Australia’s ccTLD .au have approved a 2015 policy proposal to let people register second level domains under .au.

The Board agreed with the majority views expressed in the Panel’s final report, that the introduction of direct registrations would:

  • make available domain names which are shorter, more appealing and more memorable
  • give Australians more choice in deciding what domain name to register
  • respond to market demand
  • be more attractive to natural individuals than the current option, id.au
  • strengthen the “.au brand” in a globally competitive market
  • add value to all three main categories of users – registrars and resellers, registrants and ultimate users of the .au domain name system.

auDA will now undertake a policy delveopment process which will include a proposed date for their introduction.

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