GPM Group

Google has announced a partnership with the British Library to digitise 250,000 out of copyright books dating from 1700 – 1780 from the Library’s collection.

Once digitised, these unique books will be available for full text search, download and reading through Google Books, as well as being searchable through the Library’s website and stored in perpetuity within the Library’s digital archive. It is also planned to make the works available via Europeana, the European Digital Library.

Researchers, students and other users of the Library will be able to view historical items from anywhere in the world as well as copy, share and manipulate text for non-commercial purposes.

Recently, the Library announced a partnership with brightsolid to digitise up to 40 million pages of its newspaper collections and previously the Library partnered with Microsoft to digitise 65,000 19th century books, some of which are now available as an App on Apple’s iPad.

The top 10 advertisers ranked by search advertising spend* Oct-Dec 2010 which represented a $3.4 billion market during the fourth quarter of 2010 in the U.S were

  1    $51.0 million    Amazon
  2    $27.0 million    AT&T
  3    $26.0 million    Capital One
  4    $25.0 million    Target Department Store
  5    $23.0 million    Expedia
  6    $22.0 million    Ebay
  7    $19.0 million    Progressive
  8    $17.0 million    Sprint
  9    $16.5 million    Geico
 10   $16.2 million    State Farm

* Paid search advertising estimates for Google U.S.  activity

Kantar Media hes more

The internet now accounts for a quarter of all advertising spend in the UK after growing by 12.8% in 2010 and exceeding £4.1 billion ($6.5 billion)

Guy Phillipson, head of the IAB, said the market was “almost back in its pre-recession heyday” and online spending was “higher than I expected”. “In 2009, brands really began to understand how to use the internet. That has improved in 2010 – a year when budgets have also grown,” he said. The total advertising market grew by 7.2 per cent, with 77 of the top 100 advertisers increasing their spending last year, according to the research group Nielsen. Consumer goods and retail companies raised their online budgets to become two of the four largest spenders on display advertisements. However, the financial sector spent the most in 2010, overtaking entertainment and media, with a 15.2 per cent share, the report said

The UK Independent Newspaper has more