You are currently browsing the tag archive for the ‘ads’ tag. the mobile advertising platform specialists have annouced today that they have agreeded to be acquired by Google for $750,000,000 in stock.

Press release
Google to Acquire Admob

Compared with the first half of 2007, online ad spending grew 15.2 % to $11.5 billion in the U.S., the Interactive Advertising Bureau (IAB) announced Tuesday.  The rate of Growth slowed forn from 27% in the first half of 2007 compared with the same period in 2006.

As a percentage of total revenue

Search advertising increased from 41% to 44%
Display ads (Banners, video & rich media) increased from 32% to 33%
Classified ads decreased from 17% to 14%


With 45% growth in 2007, following 80% growth in 2006, Google’s revenues probably already make it the largest ad revenue generating company in the UK.  Google UK’s $2,53billion (£1.3bn) revenue for 2007 bring it very close to the UK’s leading commercial TV (ITV) and previous number one UK ad revenue generating company’s predicted £1.32bn ad revenue + £100 million sponsorship.

The UK Guardian has more.