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Google has launched a  new way to personalise Google internet searches – Google SearchWiki. Google SearchWiki allows users to promote results they like and delete search results they do not like. Results can be promoted to the top of the listing and allow users to comment on them.

This is a fundamental change which the Lonodon Times is reporting will be rolled out in the next few hours, and the biggest update to Google’s massively popular search engine for more than a year. And a change which Google is calling it the next step in the evolution of online search.

Google has released an iphone app to allow iPhone users to search without having to type.

Google said “Google Mobile App helps you find the information you need quickly and easily with instant access to Google Search.”

Features include

Voice Search
Search with My Location
Local search suggestions on a map
Instant access to search
Google Suggest
URL suggestions
Contact search
Search history
Easy access to other Google products

Compared with the first half of 2007, online ad spending grew 15.2 % to $11.5 billion in the U.S., the Interactive Advertising Bureau (IAB) announced Tuesday.  The rate of Growth slowed forn from 27% in the first half of 2007 compared with the same period in 2006.

As a percentage of total revenue

Search advertising increased from 41% to 44%
Display ads (Banners, video & rich media) increased from 32% to 33%
Classified ads decreased from 17% to 14%

Microsoft have announced that it has won a key distribution deal with HP, the world’s largest PC manufacturer, to install a Live Search-enabled toolbar on all HP consumer PCs planned to ship in the United States and Canada, beginning in January 2009.

As part of this deal, the default search engine setting in the browser on all HP consumer PCs will also be set to Microsoft Live Search.

Microsoft Press Release here

With 45% growth in 2007, following 80% growth in 2006, Google’s revenues probably already make it the largest ad revenue generating company in the UK.  Google UK’s $2,53billion (£1.3bn) revenue for 2007 bring it very close to the UK’s leading commercial TV (ITV) and previous number one UK ad revenue generating company’s predicted £1.32bn ad revenue + £100 million sponsorship.

The UK Guardian has more.