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With 45% growth in 2007, following 80% growth in 2006, Google’s revenues probably already make it the largest ad revenue generating company in the UK. Google UK’s $2,53billion (£1.3bn) revenue for 2007 bring it very close to the UK’s leading commercial TV (ITV) and previous number one UK ad revenue generating company’s predicted £1.32bn ad revenue + £100 million sponsorship.
The UK Guardian has more.
The Guardian is reporting Google and Publicis Groupe, the owner of ad agency Saatchi & Saatchi, are working together on new advertising technology. The Google chief executive, Eric Shmidt, and the Publicis Groupe chief executive, Maurice Levy, announced limited details of the collaboration in a meeting in Paris ahead of the World Economic Forum in Davos, which begins today and both are attending.
“Internet advertising will also come close to overtaking television advertising in 2008, emphasising how fast the new medium has become a mainstream means of promotion. This year internet spending is predicted to hit £3.4 billion, up from £2.6 billion in 2007, on GroupM’s estimates.
More details in the London Times.
The UK is not the only country in 2008 where Internet advertising is expected to exceed television advertising for the first time, Sweeden and Denmark will probably pass this landmark slightly before the UK, earlier in 2008.
“Google’s quest to be everywhere continues to grow with news that the
Mountain View search giant will today announce a new deal that will see motorists in the United States hooking up to Google at the gas station.
Full story at TechCrunch
ComScore have just released anaylsys of the Worldwide Search market
Searchers (August 2007)
754,459,000 Worldwide Total
257,952,000 Asia Pacfic
209,678,000 Europe
206,278,000 North America
49,995,000 Latin America
30,556,000 Middle East & Africa
And they searched from the following search biz’s
Searches (August 2007)
61,036,000,000 World Wide Total
37,094,000,000 Google
8,549,000,000 Yahoo!
3,253,000,000 Baidu
2,166,000,000 Microsoft
2,044,000,000 NHN
1,319,000,000 Ebay
1,212,000,000 Time Warner
743,000,000 Ask
683,000,000 Fox
441,000,000 Lycos
The new Microsoft live video search takes the video searches.biz to a new level.
thefind.com the shopping search engine has entered the verticalsearch.biz with a new engine built specifically to enable customers to browse products from merchants who accept Paypal payments: paypal.thefind.com
Press-release here
In a huge study Efficient Frontier has looked at PPC advertising for their automotive clients and found their clients receive twice the conversion rates from domains at a comparable cost per click as search.
“The benefits of separate content bidding are apparent in the results. When Efficient Frontier started implementing content bids for their clients, they observed an average 250 percent lift in conversion rates on the content network, including on domain park sites. In addition, Efficient Frontier utilized site exclusion to refine targeting and boost conversion rates further. “We try to educate our clients on the positive ROI impact of content bids and site exclusion,” states Hanson. “Sometimes excluding even a single site, which isn’t performing well, can have a drastic positive impact on conversion rates.”
In a rare interview Google Search Quality team talks to the NewYork Times.
TED is hosting an excellent Microsoft presentation of how images may be searched for and presented in the future. A demonstration of some of the technology is already available at Microsoft Labs.
This could revolutionise the way users search as this technology can be used to search huge and diverse collections of data, while at the same time automatically associating items and establishing relationships between them that only specialists in a given field could hope to know.
GPM Group 